software house devqube

UX/UI design and usability audits

UX/UI design and usability audits

You’re allocating a budget to market your application. You pay per click, you drive traffic… yet your conversion rate still isn’t increasing. Users visit, they browse… but they don’t purchase. The number of abandoned carts has become your daily nightmare.

Do you think it’s the product’s fault? The price? Perhaps the offer? But what if… it’s the design that is actively sabotaging your sales?

The brutal truth is: if the design is confusing, slow, or frustrating, it’s like hiring a salesperson who discourages potential customers the moment they walk in the door. After all, every ‘Exit’ click is a lost opportunity for you—and money landing straight in your competition’s pockets.

That’s why it’s time to stop thinking of design as just a ‘pretty picture’. It’s time to turn it into a machine that genuinely earns money for you.

UX/UI design and usability audits

How do we turn design into profit?

Our process begins with understanding your business goals. Whether you are building a new product or fixing an existing one, we deliver solutions based on data and real user needs.

1

Goal-oriented UX/UI design

No more software that holds you back. We build digital products from the ground up, focusing on every detail. We start with solid information architecture, move through intuitive wireframes (UX), and finish with a beautiful and functional interface (UI). Our designs are clear, consistent, and aesthetic, which translates into ease of interaction and a positive experience for your customers.

2

Comprehensive usability audits (UX Audits)

If your product is live but not delivering results, we find out why. Our UX audits are a deep analysis of the customer journey to identify the bottlenecks that block sales. We analyze why users abandon carts, get lost in navigation, or drop off during registration. For example? In a project for the food service industry, we fixed 80% of the identified issues, which translated directly into increased sales. For another booking platform, our analysis enabled a complete redesign of the customer journey, radically increasing the number of completed checkouts.

3

Accessibility audits (WCAG)

Digital accessibility is no longer an option; it’s a business and legal necessity. We ensure your websites and applications are comfortable to use for everyone, including people with disabilities. Our comprehensive WCAG audits (confirmed by our work with clients like the National Institute of Oncology) are not just about regulatory compliance—they open your business to a new, broad group of customers.

From frustration to conversion

Don’t let bad design stand in the way of your success. We give you the facts and the tools to make your application your most effective salesperson.

Turn clicks into profit. Let’s talk about how your design can start working for you.

Benefits of  cooperation

Working with us turns design into a sales tool. We don’t just create pretty pictures; we build precise interfaces that remove purchasing barriers and boost conversion

Design that actively sells

We treat the interface like your best salesperson. We design user journeys that lead directly to the goal, rather than frustrating users and causing cart abandonment.

Elimination of sales bottlenecks

We rely on hard data. Our audits identify and fix errors that block sales, radically increasing the number of completed checkouts.

Accessibility and legal compliance (WCAG)

We open your business to all customers. We ensure compliance with legal requirements by adapting services to the needs of people with disabilities.

Do you like our work?
Bring your idea to life with us?
Contact us

What our clients say about us

FAQ

Why, despite high traffic, users do not buy but abandon their carts?

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The most common culprit is flawed UX (User Experience) design, which creates purchase barriers that are invisible to the owner but frustrating for the customer. If the design is confusing or slow, it acts as a sales “saboteur”—users enter but leave due to complicated navigation or a counter-intuitive checkout process. Our audits show that removing these “bottlenecks” directly translates to a decrease in cart abandonment rates.

What is a Usability Audit (UX Audit) and when is it worth doing?

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A UX Audit is a deep analysis of customer journeys within your app or store, aimed at identifying elements that block sales. We don’t judge the look based on “gut feeling”—we rely on data. The audit points out specific places where you are losing money (e.g., complicated navigation, form errors). It is worth conducting when your product works but isn’t generating profit.

When should I invest in an app UX audit?

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Investment is necessary when marketing costs are rising while your conversion rate stands still or drops. If you pay for every click but users leave without purchasing, it’s a sign that your current design is wasting your ad budget. It is then crucial to analyze and find the cause. As shown by our booking platform case study – reconstructing the customer path based on an audit can radically increase the number of finalized orders, making the app your best salesperson.

Is a redesign of an existing product just a change of appearance?

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No, an effective redesign is a strategic product reconstruction based on understanding business goals, not just a visual facelift. If your current design is “actively sabotaging” sales, changing colors won’t help. The repair process involves rebuilding the customer journey to eliminate user frustration and radically increase the number of completed orders

Do I really need a WCAG (accessibility) audit if I am not a public institution?

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Yes, for two reasons: legal and sales. First, regulations (European Accessibility Act) cover an increasing group of private companies (e.g., e-commerce). Second, an inaccessible site is a site that loses customers. Adjusting your service to WCAG standards opens your business to millions of people with disabilities and seniors, which directly increases your reach and conversion.